Define the diffrence between SMO and SMM

Description

SMO stands for Social Media Optimization. It involves optimising and promoting a brand, product, or service on social media platforms to increase visibility, engagement, and awareness. This includes activities like creating and sharing content, engaging with followers, and using various strategies to enhance a brand's presence on social media. And SMM stands for Social Media Marketing. It is a digital marketing strategy that involves using social media platforms to promote products, services, or brands. SMM aims to connect with the target audience, build brand awareness, drive website traffic, lead generation and increase overall engagement by ads through various social media channels.